Instagram wants creators to post more. So it’s removing the pressure to be perfect.
Instagram just turned 15!
To mark the occasion, head Adam Mosseri shared what’s next for creators on the platform.
The focus: reducing posting anxiety, supporting experimentation, and helping creativity feel less intimidating.
Here’s what’s new:
1. Re-orderable grid
Creators can rearrange how posts show up on their profile. So far it was arranged Useful for curation and storytelling.
View on Threads
2. Upgrades to video editing
- Instagram is improving its standalone editing app, Edits.
- New features include AI-based tools like restyle, designed to help creators polish Reels faster.
3. Creative partnerships
- Collaboration with Rosalía to add a new font based on her handwriting, available in Stories and Reels.
- New Spotify integration lets users share what they’re listening to in Notes.
4. Support for emerging creators
- A new program called Drafts funds and mentors rising creative talent.
- Early participants include Tyrell Hampton, Young Emperors, Sailorr, and Jake Fleming.
- Instagram will offer funding and co-creation opportunities as part of the program.
5. A shift in tone
Mosseri says creativity often comes with hesitation.
Instagram wants to make sharing feel easier and less risky.
Instagram has taken this approach before—updates like Quiet mode posting and Trial Reels were early steps in helping creators share without pressure.
These new features follow the same trend: giving users more control, lowering the stakes of posting, and encouraging creativity without fear of judgment.
- Quiet mode posting: Share to your profile without pushing to followers’ feeds. Gives more control over visibility.
- Trial Reels: A beta-style feature where Reels are first shown only to non-followers. Important to note that this feature was already rolled out back in December 2024, i.e. just about 6 months ago.
Instagram reports that 40% of creators posted Reels more frequently, and of those, 80% saw increased reach among non-followers.
The new features aim to help creators focus on the act of making, not just the performance.
In the words of Adam Mosseri:
I want Instagram to be a place where you can overcome self-doubt, and just make it, share it, do it anyway.
That’s the play: reduce pressure, increase output.
More tools. More control. Less stress.
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