Em

I’ve been tracking what’s happening in social media since 2017 - back when I first started in marketing. At Hashtag Expert, I used that curiosity to write about trends, creator tools, and platform updates. More recently, helped launch Vimmi’s social commerce newsletter, which pulled in 800+ subscribers on day 1, 1200+ by day 5. I created this site to help marketers, CFOs, and founders stay up to date with news that matters.