VML and its WPP sister agency GroupM have officially joined the TikTok Shop Partner Program, extending its social commerce services in France, where TikTok launched its ecommerce section on March 31.
According to VML’s newsroom, the partnership gives brands access to end-to-end support for activating, strategizing, and scaling their TikTok Shop operations.
In addition, they’ve also launched a dedicated live shopping studio built specifically for TikTok Shop.
“Equipped with the latest technologies, this space enables brands and designers to produce immersive and interactive experiences, engaging their audience and boosting sales in real time.”
The official statement reads.
The studio is designed to help brands capitalize on TikTok’s native livestream commerce features, which are fast becoming a core driver of product discovery and purchase on the platform.
The agencies’ certified support now spans:
- TikTok Shop storefront and product catalog setup
Product page management - Creating and producing TikTok-native content, including livestreams
- Paid media strategy and execution
- Managing data analysis and reporting
- Studio access for real-time live shopping
About The Author
